In the post World Cup era, the RPL has seen record attendances, and despite waning slightly, interest in football in Russia has perhaps never been higher, thanks to the success of the Russian national team during the World Cup, and the general success of hosting the tournament.
By taking this step to make Russian domestic fixtures free for anyone outside Russia, there is the chance for the audience to grow.
While Orenburg vs Anzhi barely peaked above viewers, games involving Zenit, Spartak, CSKA will surely draw a larger audience, particularly if the club accounts tweet out the links.
So far, only Russian commentary is available, but rumours are afoot that English commentary for the YouTube broadcasts could be coming soon. It is an interesting experiment, which even if it only lasts until the end of the season, benefits those of us who enjoy the league at present.
The ideal situation for the league would be for broadcasters such as ElevenSports or Premier Sports to pick up the league for next season, allowing for a much larger audience.
But should the YouTube broadcasts take off, another season of it would surely not be a setback. In the year after the Russian World Cup captured the imaginations of the world, having the league not appear in one of the world biggest video games, which attracts an audience of millions is a blow, but this is a big step forward in PR for the league.
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Long may the good decisions continue.