It also lost out on millions more. Almost 3 million people watched illegal streams of the fight Saturday night, according to software security company Irdeto. The company also identified 67 on streaming websites. Here's one example of a pirated video on Instagram Live withpeople watching: Image: instagram screenshot Facebook and other social networks did remove pirated streams throughout the night. Twitter made it impossible to discover pirated streams by searching for "Mayweather" and "McGregor" on the app.
By Kerry Flynn UTC Streaming live video over the internet has never been easier, but the tools to find illegal streams have never been better.
But there also will be an audience sticking to another route: piracy. SEE ALSO: Instagram just launched live video chat — and everyone else can watch Those streams will be facing off against systems that have been developed in recent years to quickly identify content without human input.
Online piracy of live events is nothing new. Some rights holders have fought back with intense monitoring and reporting, such as the Premier League identifying their live football games, according to The Guardian.
And piracy is not new to Showtime. Back in , people like former Mashable writer Christina Warren watched the Pacquiao-Mayweather fight live on Periscope.
Twitter's live-streaming app, which had launched only a few months prior, provided a free option.
Pay-per-view has traditionally been the domain of cable and satellite operators, used primarily for big-ticket sporting events like boxing and wrestling.
There were dozens of streams to choose from on the app. And the winner is Piracy does not excite us. At that time, streaming copyrighted content involved smartphones pointed at TV screens.
Now, tech for streaming is easily accessible and not too expensive. It's still illegal, of course. Facebook, Twitter, and Google are all in compliance with the U.
Digital Millennium Copyright Act. But that doesn't mean there won't be any number of illegal streams. This can be as simple as connecting a cheap piece of hardware into free computer software," said Ben Ratner, a video producer for Neil deGrasse Tyson's Star Talk Radio, where he helps coordinate videos on Facebook Live Mashable is a partner.
While Ratner produces original video, the techniques for pirating are obvious to someone familiar with the equipment.
That news isn't the end of the world for Showtime, which holds the exclusive broadcast rights to this weekend's fight. Tech platforms also have improved their systems for identifying and taking down pirated content since Facebook, for one, has been investing tech and people to monitor broadcasts.
Facebook released Rights Manager in April It works similarly to YouTube's Content ID, where video publishers can upload reference streams to be matched with potential copyright infringement on the sites. That can include a feed of a live event such as the Mayweather-McGregor fight, which will then be a reference for tracking live videos of the same nature.
Facebook also has a staff addressing these reports. CEO Mark Zuckerberg said in May the company planned to hire 3, staffers to monitor videos, including terrorist propaganda, child exploitations, hate speech, and violence.
There's also planned copyrighted material that is not illegal of nature but illegal to be on the social network. This remains a work in progress and we continue to listen to feedback from our partners to help improve our offerings," the Facebook spokesperson wrote.
Twitter and Twitter's Periscope doesn't have a system similar to Facebook's Rights Manager or YouTube's Content ID, and the company does not proactively monitor content on the app and the site. Twitter simply relies on third-party reports of copyright infringements.
A Twitter spokesperson declined to comment on any internal policies or staffing considerations for the event and directed Mashable to the company's copyright policies.
No reporting, no problem? Carry on. These systems aren't being developed out of the kindness of these companies.
There's an arms race between Facebook, Twitter, YouTube along with Amazon to buy up the rights to broadcast live events. Just this week, Twitter and Facebook announced deals to stream college football.
Perhaps you'll find the next fight there.