The Olympic Channel and other IOC digital platforms will also feature highlights and replays of key events. Sony Pictures Networks, an established pay-television network in India, has acquired the rights across all media platforms in India and the Subcontinent, with the exception of the free-to-air rights in Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka. SPN will provide comprehensive coverage across its multiple platforms.
With this new development, Star India will be the only broadcaster left which has not tweaked its channel packs pricing. The broadcaster currently only offers two packs — value and premium.
The initial bouquet and channel pricing strategy which Star had charted out initially remains unchanged till now. Prior, the main struggle was for the non-Hindi speakers who were forced to get the Hindi channel pack to watch the Sports or English channels from Sony.
As per the latest information, Sony has also decided to drop its English channel, Le Plex HD thus reducing its English portfolio to three. Compared to the previous price of Rs 90, this pack is definitely much more affordable for the subscribers.
Sony has also added two dedicated Sports pack to its portfolio, one which comes with Ten 3 and the other without it.
Additionally, Sony also has Marathi and Bangla versions of these packs which come with the regional channels. It is worth noting after looking at the market conditions; the broadcasters are beginning to break up their channel packs to allow more flexible choices for the consumers.
Since now the consumers will be able to decide on their own which channels they want to subscribe to, it will be harder for the broadcasters to charge more for the packs and force the subscribers to buy unnecessary channels.