Rising expectations mean that they want something similar to a Kenyan living in the city, not a downscaled product with less content and a smaller screen. Azuri Technologies is seeking to meet this need with an alliance with pay TV provider Zuku. Azuri Technologies' Bransfield-Garth has seen a major shift in the rural areas of Kenya:"We went to Kenya in and everybody was buying a little solar light. That was the big thing they wanted. Things have now moved way beyond that.
For only Kshs a day a customer will access an optimized inch television integrated with Zuku TV with up to 5 hours of normal viewing per day, a powerful solar home system providing four bright home lights, mobile phone charging and a rechargeable portable radio.
The service is initially available in selected regions of Central Kenya and will be rolled out progressively nationwide in , targeting the over 5m households that are currently outside of the power grid.
Kenya has over 12 million households and a TV household penetration rate of only Just a few years ago, a small solar light was new technology.
Today we are providing a TV and service provision that would not look out of place in any major city in the world. AzuriTV addresses all three, providing affordable TV, anytime, anywhere.
On his part, Zuku Satellite TV CEO Jay Chudasama said the innovative approach, will not only offer a revolutionary way to reach out to over 5 million homes without electricity in central Kenya, but also contribute greatly towards deepening the television penetration in the country in general.
Customers pay the top-up rate via mobile money, allowing customers to use the system as much as they want for the credit period.
After as little as 2 years of payments, customers will own the equipment and continue to pay only for the satellite service.
Kenya migrated to digital only transmission in The country is experiencing a digital TV boom with pay TV penetration forecast to climb from The off-grid solar market is rapidly advancing beyond just lighting and phone charging with Bloomberg Report forecasting that around 15 million households will have a solar-powered television by year