As the extensive list of leagues above demonstrates, BT Sport is, put simply, the unrivalled home of live football in the UK. We show more live matches than any other broadcaster and we're the only place you can watch the Premier League 52 games per seasonChampions League every gameEuropa League every game and FA Cup 24 games per season. Subscribers can also watch every match we broadcast in these four competitions online with the acclaimed enhanced video player, which is revolutionising live football streaming. Check out the video below to see this incredible user experience in action.
Leonard Sherman Advertisement After all that takes place, Amazon sends the final feed out to its many CDN partners, which are the data centers and servers all over the world that deliver the content to customers.
Amazon's own CloudFront service is a massive CDN, but the company works with lots of partners as well. And then, finally, you get the video.
It sounds like a lot, but ideally it all happens in just a few seconds. A couple of weeks ago, during a criminally boring Thursday Night Football game between the bad Denver Broncos and the terrible Indianapolis Colts, I put the whole thing to the test.
It's a difficult time for us all.
Neither Amazon stream ever caught up to the TV, but they were solidly close: My laptop ran about 20 seconds behind, and on the iPhone it was only about seven seconds back. The stream never died, even over a bum LTE connection, and only dropped to 8-bit sorts of resolutions a couple of times.
It still wasn't as clean as watching it on TV, but the setup legitimately worked.
Which is no small feat. After 10 games, and more than 17 million viewers in more than countries, Amazon's run of football broadcasting ends on Christmas—at least for now. But the infrastructure the company created has a bright and large future. Earlier this fall Amazon announced a service called AWS Media Services, which lets anyone spin up a video channel, live or on-demand, about as easily as hosting a website on AWS.
All the ad-targeting, all the bandwidth, all the transcoding and DRM, all available to anyone with some video and a credit card. Meanwhile, other providers are about to learn how hard it is to stream football.
NBC signed a deal to stream Sunday Night Football to anyone with a cable subscription, starting next season. Verizon, which has been streaming NFL games to its subscribers for years, will simultaneously start streaming everything to everyone through Yahoo Sports and AOL.
They're all dedicated to football because it's the rare event popular enough to make people go wherever they must in order to see it.
They're also starting with football because they know, as Amazon learned, that live sports may be the hardest problem in streaming.
If they can churn out a super-reliable, low-latency, ad-targeting stream of the most popular sport in America, they can stream anything. He owns all the phones.
Senior Staff Writer.