By Nathan Reiff Updated Sep 24, The National Basketball Association has a reputation for being the most innovative of the major professional North American sports leagues, earning money from a combination of television rights, merchandising, ticket sales, and more. It was the first league to turn its all-star game into a three-day weekend loaded with events, the first to draw a significant portion of its revenues through merchandising, and the first to consciously develop its most marketable players into global media superstars. The international approach is working, too.
Just hours before the start of the NBA season , Sky Sports has announced a new four-year broadcast deal to exclusively air NBA games in the United Kingdom, making it the destination to catch all the action.
NBA fans in the UK will very soon be able to catch all of the action exclusively on Sky Sports The deal will allow for Sky Sports to broadcast games throughout the entire season, including more than live games and a record number of live weekend games scheduled to air at primetime beginning at pm BST.
When does the NBA season start? Tuesday, October 16 marks the official start of the new NBA season. We're back!
Don't miss a game this season with our NBA Schedule. Prior to the games, Sky Sports will also begin special programming starting at 6am BST on Tuesday, October 16 that will feature archived NBA games and much more content to get fans primed for the start of the season. The winners of the NBA season were the Golden State Warriors, who swept their perennial rivals the Cleveland Cavaliers to capture their third title in four years.
Golden State will likely be top championship contenders yet again this season, along with other teams like the Boston Celtics, Philadelphia 76ers and Houston Rockets.