Sky Sports presenter Jim White speaks on air on Transfer Deadline Day Get the biggest daily stories by email Subscribe We will use your email address only for the purpose of sending you newsletters. Please see our Privacy Notice for details of your data protection rights Thank you for subscribingSee our privacy notice Could not subscribe, try again laterInvalid Email Sky Sports News' reporters are all talking to the camera from inside the grounds this Transfer Deadline Day for their own safety.
Leave it. For many, this was rubbernecking at its most crass, an insensitive and unnecessary giant-screen reminder of when 5pm was happening.
The apparently coincidental presence of Jim White - dialling things down for the occasion with a dark blue tie rather than billion-pound yellow - merely added to the impression that Sky Sports News has only one gear. Their proudly post-parody transfer deadline day coverage - single-handedly responsible for assuring its capitalisation as Transfer Deadline Day - has become almost too easy to wring your hands about.
But this was an altogether different sort of deadline - a particularly deadly one, it turned out. As the afternoon wore on in Greater Manchester, both Ransom and Alan Myers - his Sky colleague stationed outside Gigg Lane, roughly 10 miles away - were joined by the traditional backdrop of locals.
As the light faded in Bury in every sense, some waited, some quietly mourned , some scrolled through their phones, the rest simply stared at the TV camera in front of them.
Getting proper answers from those involved is almost impossible. Every day.
Then, at 6. The recriminations began in earnest, but another clear message soon emerged: this will happen again soon.
And again. This morning, the expired countdown was replaced by a sombre grey image of Gigg Lane. That it all vaguely resembles the jamboree of transfer deadline day is a grim irony.
From scarves on a gate, despondent fans in the twilight, and the ticking of an unwarranted digital clock, the iconography of a football club on its knees is now established.