Rolex has enjoyed heavy trackside advertising at F1 races as a result of the partnership, as well as being the title sponsor for several events, including the British Grand Prix at Silverstone in Mobil 1 enjoyed a year-long technical partnership with McLaren that came to an end in when the brand teamed up with Red Bull.
Formula 1 Grand Prix It had taken seven race weekends, a third of a season, but Ferrari finally came to the party last night as a resurgent Sebastian Vettel seized his first pole position in 17 grands prix.
Not since Hockenheim last season has he started at the front, and this belated recovery of form at the Canadian Grand Prix, where he claimed a dominant victory last year, clearly filled him with relief.
It was one of those laps when I truly felt the grip. Mercedes will be very quick over the race distance, but we will try everything.
But just this once, the car felt better and better. The season has been extraordinarily one-sided, with Mercedes securing five one-two finishes in six races, but their arch-rivals at last laid the platform for a true contest.
The long straights of the Circuit Gilles Villeneuve have staged six of his 77 victories already, but after two purple sectors he could not quite piece together the perfect lap.
This concrete barrier alongside the start-finish straight has claimed many victims in its 41 years of existence, from Damon Hill to home favourite Jacques Villeneuve, and from Michael Schumacher to Jenson Button.
It often seems to exert almost a magnetic pull on drivers as they stray as close to the wall as they dare, and the Dane was no exception here, clipping it with his right-rear tyre and spinning across the track, crashing into the opposite wall amid a hail of debris.
He escaped unscathed, not that his team-mate Romain Grosjean showed much concern. While he has been stunningly quick all year, outperforming Pierre Gasly by a wide margin, he needs a typically audacious overtaking display today to make much of his 11th-place start on the grid.
One could be sure that the conversation continued last night, in far less polite terms, behind closed doors. We really needed that didn't we? Vettel on pole, Bottas down in sixth, Leclerc up there in third as well. Both McLarens into Q3.
It's all set up for a great race tomorrow, right? Despite all of his on-track problems, Vettel is still super quick over one lap.
His form has been a bit patchy this season but he drove superbly under pressure to snatch pole from Lewis Hamilton. He hasn't had one of these in a while